Md Sydur Rahman

This course offers a strategic perspective and examination on how the digital revolution is changing the marketing landscape. We will explore this new digital realm and discuss its revolutionary impact upon both firms and consumers. We will examine a wide range of digital tools, introduce some new concepts, and share some stories about how firms and consumers are adapting to this changing landscape. Managers will learn how to use digital tools to strengthen their marketing efforts, while consumers will learn how to use these tools to enhance their consumption experience.

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist out there. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. You don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Having a Facebook or Instagram account helps.

The proliferation of digital media and communication technologies has profoundly changed the ways in which businesses reach, engage, interact, and maintain relationships with consumers. In this course, you will learn about the impact of digital technologies on marketing communication strategies and practices. This course adopts a broad scope to examine the core features that define the digital media today instead of the platform-specific operations and functions. By understanding the underlying processes of marketing communication and the core features of new media technologies, learners will be able to strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

Designed to be a follow-up to Digital Media and Marketing Principles, this course aims to provide learners a more nuanced look at the planning, execution, and evaluation of a marketing campaign using digital media channels. In this course, you will learn about the key considerations and steps in developing a strategic marketing communication plan, how to select the appropriate communication channels to deliver the right message to the right target at the right moment, how to amplify the impact of your marketing message engagement, and how to evaluate the success and ROI of your campaign. This is not a course on how to use specific media management software or platforms. Instead, it focuses on high-level strategic thinking and the ability to correctly align the marketing goals with communication strategies and channels in the digital era.