Md Sopon profile picture

Md Sopon

Full time

Digital Marketing

About Md

Result-driven Digital Marketing Specialist with 3+ years of proven experience in executing high-impact campaigns across diverse platforms, optimizing marketing strategies, and analyzing performance data to drive business growth. Skilled in Google Ads, analytics tools, and cross-platform advertising to enhance brand visibility and ROI. Actively seeking opportunities to leverage expertise in digital marketing for measurable organizational success

Video Resume

Work Experience

1

Executive

LeisFita.com
Jan, 2021 - Apr, 2022

1. Social Media Campaign Management

  • Planning and executing targeted social media ad campaigns
  • Monitoring campaign performance and optimizing ROI
  • Using data insights to refine audience targeting

2. Social Media Management

  • Creating and curating engaging content for social platforms
  • Managing posting schedules and community interactions
  • Growing audience reach and brand engagement

3. Product Upload

  • Accurate and detailed listing of products on e-commerce platforms
  • Optimizing product descriptions and images for better visibility
  • Ensuring compliance with platform-specific guidelines

4. Product Management

  • Monitoring inventory and stock levels
  • Updating product information and ensuring accuracy
  • Analyzing product performance and implementing improvements

5. Logistics Support

  • Coordinating order fulfillment and delivery processes
  • Tracking shipments to ensure timely delivery
  • Resolving logistics-related issues with vendors or partners

6. Website Management

  • Overseeing website functionality and performance
  • Regular updates of content, products, and promotions
  • Ensuring a seamless user experience and fast loading times
2

Executive - Digital Marketing

Suma International Services
Mar, 2022 - Present

1. Social Media & Search Engine Campaign Management

  • Strategic campaign planning and execution
  • Optimizing paid ad performance across platforms

2. Content Analysis

  • Performance evaluation of content across channels
  • Identifying trends and optimizing for audience engagement

3. Collaboration with In-house Content Team

  • Coordinating for consistent brand messaging
  • Brainstorming creative content ideas
  • Ensuring alignment with marketing objectives

4. Business Decision-Making Through Google Analytics

  • Analyzing key metrics to drive marketing decisions
  • Conversion tracking and customer journey insights

5. Traffic Analysis

  • Monitoring and analyzing website traffic trends
  • Identifying sources and improving user acquisition

6. Website Tracking & Google Tag Manager Setup & Management

  • Setting up and managing Google Tag Manager for streamlined tracking
  • Implementing website tracking for user behavior analysis
  • Creating and managing custom tags and triggers for data collection

7. Website Management

  • Ensuring smooth website functionality
  • Managing updates, content uploads, and user experience

8. Reporting

  • Generating insightful reports on performance metrics
  • Visualizing data via Google Data Studio or similar tools
  • Presenting findings to stakeholders
3

Executive - Digital Marketing

Chardike Limited
May, 2022 - Dec, 2022

1. Social Media & Search Engine Campaign Management

  • Strategic campaign planning and execution
  • Optimizing paid ad performance across platforms
  • A/B testing and ROI analysis

2. Content Creation & Management

  • Engaging content strategy development
  • Content writing and editing for target audiences
  • Scheduling and publishing across platforms

3. Content Analysis

  • Performance evaluation of content across channels
  • Identifying trends and optimizing for audience engagement

4. Collaboration with In-house Content Team

  • Coordinating for consistent brand messaging
  • Brainstorming creative content ideas
  • Ensuring alignment with marketing objectives

5. Business Decision-Making Through Google Analytics

  • Analyzing key metrics to drive marketing decisions
  • Conversion tracking and customer journey insights

6. Traffic Analysis

  • Monitoring and analyzing website traffic trends
  • Identifying sources and improving user acquisition

7. SEO Improvement

  • On-page and off-page SEO optimization
  • Keyword research and competitor analysis
  • Enhancing website visibility in search results

8. Website Management

  • Ensuring smooth website functionality
  • Managing updates, content uploads, and user experience

9. Reporting

  • Generating insightful reports on performance metrics
  • Visualizing data via Google Data Studio or similar tools
  • Presenting findings to stakeholders

Education

1

Bachelor of Science (BSc) in Computer Science & Engineering (CSE)

University of Asia Pacific, Dhaka, Bangladesh
April, 2015 - August, 2021
CGPA: 2.91 out of 3
Passing Year: 2021
2

Higher Secondary Certificate (HSC) in Science

Agricultural University College, Mymensingh, Dhaka
April, 2013 - July, 2015
GPA: 4.00 out of 5
Passing Year: 2015
3

Secondary School Certificate (SSC) in Science

Tengorpara High School
January, 2008 - December, 2013
GPA: 4.69 out of 5
Passing Year: 2014

Skills & Expertise

Learn New Skills

Straegy Plannig

Experienced
3 year(s) of experience

Emotional Intelligence

Experienced
3 year(s) of experience

Conflict Resolution

Experienced
3 year(s) of experience

Hard working, punctual, Adaptable, motivated

Experienced
3 year(s) of experience

Digital Marketing, SEO, SEM, SMM, Wordpress, Google Analytics, Google Tag Manager

Experienced
3 year(s) of experience

Team Management and Co-ordination

Experienced
3 year(s) of experience

Teamwork

Experienced
3 year(s) of experience

Communication/ Public Relation/ Media

Experienced
3 year(s) of experience

Website Management

Experienced
3 year(s) of experience

Management & Operation, Customer Service, Tele Sales, content writing, Social Media Management

Experienced
3 year(s) of experience