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Sr./ Executive, GTM (Go To Market) - Hygiene Business

Mid Level Advanced Chemical Industries Limited (ACI)

Posted on: Thu May 21 2026

Salary
Negotiable
Job Type
Full Time
Location
Dhaka, Bangladesh
Vacancies
Not Specified
Industry
Pharmaceutical
Deadline
6/21/2026
Position Summary

Responsible for supporting go-to-market strategies, coordinating product launches, and driving market execution to support business growth in the hygiene sector.

Job Responsibilities

  • Assist in designing and implementing Go-To-Market (GTM) strategies to drive distribution, availability, and visibility of hygiene products across FMCG channels.
  • Support execution of new product launches, market expansions, and channel rollouts in line with approved business plans.
  • Collaborate cross-functionally with Sales, Marketing, Supply Chain, Finance, and Demand Planning to ensure seamless GTM execution.
  • Translate brand, pricing, and promotion strategies into channel-specific execution plans and guidelines.
  • Monitor and evaluate field-level execution including outlet coverage, product placement, planogram compliance, and merchandising effectiveness.
  • Track and analyze key GTM performance indicators such as numeric and weighted distribution, reach, visibility scores, and launch success metrics.
  • Conduct market, channel, and competitor analysis to identify performance gaps, execution risks, and growth opportunities.
  • Support development and deployment of trade programs, channel initiatives, and in-store activation to enhance product penetration and offtake.
  • Prepare periodic GTM reports, dashboards, and management presentations with data-driven insights and recommendations.
  • Contribute to continuous improvement of GTM frameworks, tools, and execution processes in line with FMCG best practices.


Required Educational Qualifications
  • Bachelor of Business Administration (BBA) in Finance
Additional Qualifications

  • Strong understanding of end-to-end GTM/RTM models
  • Experience in designing and implementing market expansion and coverage strategies
  • Experience in territory structuring, beat planning, and field force optimization
  • Ability to identify market gaps and design solutions for improved availability and visibility


Education

  • Bachelor/Honors

Experience

  • At least 2 years
  • The applicants should have experience in the following business area(s): Manufacturing (FMCG), Telecommunication, Financial Technology (Fintech) Startup


Required Skills
  • Strong motivation and commitment for work
Job Benefits
  • As per company Policy

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