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Officer/Senior Officer - CRM

Mid Level Akij Group

Posted on: Thu May 07 2026

Salary
Negotiable
Job Type
Full Time
Location
Dhaka, Bangladesh
Vacancies
Not Specified
Industry
IT and Office Management
Deadline
6/7/2026
Position Summary

Responsible for managing customer relationships, handling inquiries, and ensuring customer satisfaction through effective communication and support.

Job Responsibilities

  • Manage centralized CRM operations across multiple SBUs to ensure unified customer data and visibility
  • Support RTM design and execution (territory, route, market, and outlet structuring)
  • Collaborate with Trade Marketing to enhance channel programs, dealer/distributor engagement, and visibility initiatives
  • Analyze primary & secondary sales data, outlet coverage, and sales force performance
  • Develop and maintain customer segmentation, outlet classification, and lifecycle strategies
  • Monitor and improve key metrics such as coverage, strike rate, call productivity, and retention
  • Design and track trade campaigns, incentive programs, and activation performance
  • Build dashboards for Sales hierarchy 
  • Ensure CRM and RTM system alignment with ERP and field operations
  • Identify gaps in distribution/channel and recommend expansion strategies
  • Support automation of customer journeys (SMS, campaigns, feedback loops)
  • Handle escalations and ensure structured resolution tracking


Required Educational Qualifications
  • Master of Business Administration (MBA) in Marketing
Additional Qualifications

Preferred background in: Trade Marketing, RTM / Sales Operations, Channel Development / Distribution Management, CRM / Customer Experience

Responsibilities & C


Education

  • Master of Business Administration (MBA) in Marketing
  • Bachelor of Business Administration (BBA) in Marketing
  • Bachelor of Science (BSc) in Computer Science & Engineering

Experience

  • 1 to 5 years
  • The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Shipping, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Cement, Steel


Required Skills
  • Strong motivation and commitment for work
Job Benefits
  • As per company Policy

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