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Executive/ Sr. Executive - Digital Marketing

Experienced Datascape IT Limited

Posted on: Thu Apr 17 2025

Salary
Negotiable
Job Type
Full Time
Location
Mirpur 11, Dhaka
Vacancies
Not Specified
Industry
Medical service, Bank/Non-Bank Fin. Institution, IT/Telecommunication, Marketing/Sales, Media/Advertisement/Event Mgt.
Deadline
5/17/2025
Position Summary


The Digital Marketing Executive/Sr. Executive will be responsible for developing, executing, and managing digital marketing campaigns to support our brand and drive customer engagement. This role will focus on creating and executing compelling digital initiatives across all digital channels including email, social media, content, web, and mobile. The ideal candidate will have a strong understanding of the digital landscape, possess excellent project management skills and have the ability to develop creative strategies to increase customer engagement, loyalty and revenue

Job Responsibilities

Responsibilities & Context

The incumbent must have similar work experience in any IT Services sales or software sales.

  • Analyzing the market to find the prospects based on the available product lines considering the assigned target from management.
  • Meet monthly, quarterly, and yearly sales targets.
  • Develop and implement comprehensive digital marketing strategies to drive brand awareness, traffic, and lead generation.
  • Manage and optimize SEO efforts to improve search engine rankings and organic traffic.
  • Plan, execute, and monitor PPC campaigns on platforms like Google Ads and social media to maximize ROI.
  • Create and curate engaging content for our website, blog, social media channels, and email newsletters.
  • Manage and grow our social media presence by creating content, engaging with followers, and running targeted ad campaigns.
  • Design and execute email marketing campaigns, including segmentation, Pixel Setup, A/B testing, and performance analysis.
  • Analyze campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
  • Collaborate with other departments to align marketing efforts with overall business objectives.
  • Stay updated with the latest digital marketing trends and best practices
  • Gather knowledge of the company's IT Software products and services
  • Maintaining existing customers through regular communication to retain as well as to gain new revenue.
  • Gather market and competitor information i.e. the product and pricing to get a competitive advantage
  • Visit potential customers for new business
  • Generating Leads, Making Calls, and Building prospects on the pipeline
  • Analyze and review potential business to ensure maximum profitability
  • Establish and manage multi-tiered relationships across customer and company to ensure long-term business partnership
  • Provide a report on target, performance, and justification for business outcome
  • Ensure the product delivery is within the deadline.
  • Make sure the bill has been submitted on time to the client
  • Collection of due or outstanding within the timeline.
  • Must have Professional Computer skills (MS Word, MS Excel, PowerPoint, Basic Graphics Design/Canva)

Required Educational Qualifications
  • Graduation Equivalent in Any discipline
Additional Qualifications

Requirements

Experience
  • 1 to 3 years
  • The applicants should have experience in the following business area(s):
  • Advertising Agency, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup
Additional Requirements
  • Age at least 22 years
  • Ability to work under pressure.
  • Work as per the guidance of respective supervisors to achieve given sales targets at the assigned area(s).
  • Google Analytics Certification
  • Google Ads Certification
  • Google Ad Manager
  • Meta Blueprint Certification
  • Proven experience with SEO, Google Analytics, PPC, social media management, and email marketing
  • High level of motivation, initiative, and commitment to achieving sales targets.
  • Must be smart having excellent analytical & presentation abilities.
  • Very Good manner of Speech
  • Should be self-motivated and dynamic
  • Good communication and interpersonal skills


Skills & Expertise

Advertising & Promotion

Facebook Ads Manager

Google Ads

Media Planning/ Media Buying

Search Engine Marketing

SEO and Digital Marketing

Social Media Marketing (SMM)

Compensation & Other Benefits

  • T/A, Mobile bill, Medical allowance
  • Salary Review: Yearly
  • Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Mirpur Section 11)

Required Skills
  • DIGITAL MATKETING
Job Benefits
  • T/A, Mobile bill, Tour allowance
  • Salary Review: Yearly

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