Job Responsibilities

1. Digital Marketing Campaign Management

● Plan, execute, monitor, and optimize paid marketing campaigns across Facebook, Instagram, Google Ads, YouTube, LinkedIn, and other relevant platforms.

● Develop lead generation, conversion, remarketing, and audience nurturing campaigns.

● Manage campaign budgets effectively to maximize return on investment (ROI).

● Conduct A/B testing and campaign performance optimization.

2. Omni-Channel Marketing & Brand Promotion

● Develop and maintain consistent branding and messaging across digital and offline channels.

● Coordinate marketing activities through websites, email marketing, SMS campaigns, social media, print materials, and events.

● Ensure a seamless customer journey across all communication channels.

3. Content Development & Creative Coordination

● Create and manage marketing content including social media posts, blogs, advertisements, landing pages, newsletters, and promotional materials.

● Collaborate with designers, videographers, and content creators to develop engaging marketing assets.

● Maintain and execute a content calendar aligned with admission cycles, training schedules, and organizational priorities.

4. SEO & Website Management

● Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.

● Optimize website content, landing pages, and blogs for organic traffic growth.

● Monitor website performance and recommend improvements for user experience and conversion optimization.

5. Lead Generation & Conversion Management

● Design and manage lead acquisition funnels from awareness to enrollment.

● Monitor lead quality, lead nurturing, and conversion performance.

● Collaborate with the Admission and Counseling Team to improve admission conversion rates.

● Identify bottlenecks and implement corrective actions to improve enrollment outcomes.

6. Analytics, Reporting & Performance Monitoring

● Track and analyze campaign performance using Google Analytics, Meta Business Suite, CRM systems, and other marketing tools.

● Prepare daily, weekly, and monthly performance reports.

● Present actionable insights and recommendations to management.

● Monitor marketing KPIs and ensure target achievement.

7. Event Marketing & Outreach

● Plan and promote seminars, workshops, webinars, job fairs, training orientations, and other institutional events.

● Coordinate promotional activities with academic departments, corporate partners, and external stakeholders.

● Manage event publicity through digital and traditional channels.

8. Stakeholder & Vendor Management

● Work closely with Business Development, Admission, Academic, and Counseling teams to align marketing objectives with organizational goals.

● Liaise with advertising agencies, media partners, vendors, and service providers.

● Support collaborative initiatives that enhance institutional visibility and stakeholder engagement.

9. Brand Reputation & Community Engagement

● Monitor DIPTI’s digital presence and online reputation.

● Ensure timely responses to inquiries, comments, messages, and feedback across platforms.

● Develop community engagement initiatives through campaigns, testimonials, success stories, contests, and interactive content.

10. Innovation & Continuous Improvement

● Stay updated on industry trends, digital marketing tools, AI-driven marketing technologies, and best practices.

● Explore new marketing channels and innovative growth opportunities.

● Recommend strategic improvements to enhance marketing effectiveness and institutional growth.

Required Educational Qualifications

• Bachelor's degree in Business Administration (BBA)

Additional Qualifications

Education

● Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.

● Additional certifications in Digital Marketing, Google Ads, Google Analytics, SEO, Meta Advertising, or Marketing Automation will be considered an advantage.

Experience

● Minimum 1–2 years of experience in digital marketing, performance marketing, or related roles.

● Experience in education, training, or service industries will be preferred.

Technical Skills

● Google Ads, Google Analytics, Google Search Console.

● Meta Business Suite and Social Media Advertising.

● SEO and Content Marketing.

● Email Marketing and Marketing Automation Tools.

● CRM and Lead Management Systems.

● Data Analysis and Reporting Tools.

● Basic knowledge of graphic design and video marketing tools is an advantage.

Soft Skills

● Strong communication and presentation skills.

● Creative thinking and problem-solving ability.

● Excellent organizational and time-management skills.

● Analytical mindset with data-driven decision-making capabilities.

● Ability to work independently and collaboratively within teams.

General Responsibilities

● Follow all organizational policies, HR compliance requirements, and reporting procedures.

● Maintain confidentiality of organizational data and information.

● Perform any other duties assigned by management in line with organizational requirements.

● Represent DIPTI professionally and uphold its values, vision, and reputation at all times.

Required Skills

• SEO
• Content Marketing
• Google Ads & Google Analytics
• Data Analysis and report writing
• Graphic Design
• CRM management

Job Benefits

• As per company Policy