Job Responsibilities

• Developing and executing marketing strategies that meet brand objectives.
• Conducting market research and competitor analysis to identify market trends and insights that aid in the development of new products.
• Managing creative agencies and vendors to create compelling brand campaigns that resonate with the target audience.
• Developing and implementing social media and digital campaigns across various platforms to promote brand awareness and engagement.
• Collaborating with product development teams to ensure that all new products are aligned with the brand’s positioning and values.

Non-Routine/Periodical Job:

• Coordinating with internal teams such as trade marketing, sales, supply chain, and distribution to ensure consistent brand messaging across all touchpoints.
• Analyzing and reporting on brand performance metrics to identify areas for improvement and support data-driven marketing decisions.
• Preparing, monitoring, and managing annual marketing budgets to ensure efficient allocation of resources.
• Performing any other tasks assigned by management as and when required.

Required Educational Qualifications

• Master Equivalent in MBA in Marketing

Additional Qualifications

Education

• Master of Business Administration (MBA) in Marketing

Experience

• 3 to 6 years
• The applicants should have experience in the following business area(s): Insurance, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Bicycle, Food (Packaged), Beverage, Healthcare/Lifestyle product

Additional Requirements

• Age 28 to 35 years

Required Skills

• Strong motivation and commitment for work

Job Benefits

• As per company Policy