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Assistant Manager - Digital Marketing & Performance Media

Mid Level Bengal Group Of Industries.

Posted on: Thu May 14 2026

Salary
Negotiable
Job Type
Full Time
Location
Dhaka
Vacancies
Not Specified
Industry
IT and Office Management
Deadline
6/14/2026
Position Summary

The Assistant Manager (Digital Marketing & Performance Media) drives growth by managing paid advertising campaigns across search, social, and display channels to maximize ROI. This role focuses on data-driven optimization, tracking key performance indicators (KPIs), and refining audience targeting to lower acquisition costs and increase conversion rates.

Job Responsibilities

  • Managing Meta (Facebook, Instagram & LinkedIn) advertising campaigns.
  • Planning and executing audience targeting, retargeting, and conversion campaigns.
  • Media buying and monitoring performance and optimizing campaigns based on data and ROI.
  • Managing digital campaign reports, analytics, and insights.
  • Coordinating with creative/content teams for performance-oriented content.
  • Supporting campaign execution for seasonal and promotional activities.
  • Managing Google Ads and YouTube campaigns (if required).
  • Maintaining transparency in digital spending and reporting.
  • Assisting in basic content creation, copywriting, and short-form digital communication.
  • Supporting data-driven and algorithm-focused marketing initiatives.


Required Educational Qualifications
  • Graduation Equivalent in Any discipline
Additional Qualifications

  • Age 28 to 35 years

Education

  • Bachelor of Business Administration (BBA) in Marketing
  • Bachelor of Business Administration (BBA) in Mass Communication & Journalism
  • AI-assisted marketing tools (preferred)
  • Performance Marketing
  • Social Media Advertising
  • Media Planning & Buying

Experience

  • 5 to 7 years
  • The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Food (Packaged)/Beverage, Manufacturing (FMCG)


Required Skills
  • Strong motivation and commitment for work
Job Benefits
  • As per company Policy

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