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Aarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 26 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.