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Senior Executive, PR, Communication & Brand Gemcon Group Dhaka, Dhaka, Bangladesh

Job category


Sales/Business Development



BDT As per Company Policy




Apply before :


Wed Jun 02, 2021
Posted Date


Tue May 04, 2021

Job Summary

The "Assistant Manager, PR, Communication & Branding" position requires specialized skills in Brand Building, Digital & Social Media Marketing and extensive work experience in PR & Communication. The incumbent should have been involved in devising, reviewing and defining the overall marketing & brand communication strategies of various segments of Gemcon Group as well as SBU`s product launches.

Job Description


Job Responsibilities:
- PR, Communication and Networking:
- Planning, developing and implementing PR & Communication strategy formulation and execution of Gemcon Group.
- Supervise and lead the marketing team (consisting of PR, Digital and Graphic Designing personnel) in lieu with the Brand Standard and ensuring the meeting of objectives set by the management of Gemcon Group.
- Managing coverage of Gemcon Group's activities through PR (Online & offline).
- Providing design and direction for collateral, web, product packaging & other visual communications.
- Supervising and leading the marketing team (consisting of PR, Digital and Graphic Designing personnel) in lieu with the Brand Standard and ensuring the meeting of objectives set by the head of the department.
- Collecting success cases from field offices, cross functional team members and preparing content for newsletter, website, newspaper, social media circulation and sharing of published news with both online & offline channel.
- Researching, Planning and creating content for teasing, launch and post launch activities by proofreading all types of communication materials for both online and print content.
- Managing all PR and Communication for Trade shows/ Expos, Lit-Fest.
- Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs.
- Maintaining liaison with different Television Channels, Newspapers, PR Agencies, Magazines, Radio Channels, Associations, International Chamber of Commerce and Industries, Universities, etc.
- Brand Management:
- Developing Gemcon Group's brand strategy, brand activation, brand asset development & execute brand management plans by identify the brand-building areas.
- Set brand planning calendar, coordinates cross-functional activities and planning processes manages timelines and ensures timely completion of all deliverables.
- Launch Gemcon Group's Brand campaigns and create buzz in the market with an objective to create the foremost organizational value in the market.
- Formulate brand strategy and ensure consistent implementation across communication touchpoints.
- Increase brand awareness and engagement in several Social Media platforms through Content Marketing to establish a brand identity for Gemcon Group.
- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles. Supervise media mix for advertising campaigns, ensuring appropriate presence of each campaign.

Employment Status:

Educational Requirements:
- BBA in Marketing with MBA degree is preferable from a reputed institution e.g Dhaka University, NSU, BRAC, East West University, DIU.

Additional Requirements:
- At least 3-7 years relevant experience in PR & Communication in a reputed organization. Female candidates possessing relevant experience will get preference.

- Brand Promotion
- Business Development
- Media Management
- Public Relation
- Brand Communication
- Activation Management
- Creativity
- Skills: Excellent interpersonal skills, very good leadership skills, negotiation, good analytical ability is required for the position.

Compensation & Other Benefits:
As per company policy.


3 years - 6 years  In relevant field.